Major exhibition about the Made in France brand: the showcase of french touch excellence

The “Grande Exposition du Fabriqué en France” (Grand Exhibition of the Made of France) was launched and led by the French government to gather “the best of French entrepreneurship”, as French president Macron declared during the grand opening of the exhibition. This presentation aims at promoting French products from all regions of France, to highlight “French know-how” in all its diversity during an event gathering more than 9,000 visitors over two days. This year, 2,452 companies, craftpersons, producers and industrials applied to participate in the exhibition.

Wide richness of French know-how

In the end, after two successive steps of selection, 124 products were chosen for this new edition. These products, of all kinds and from all sectors of the French economy, “illustrate the wide richness of French expertise”, as the government website puts it.

Before their selection, all chosen projects had to comply with several criteria, such as:

• manufacturing in France or commitment in the process of relocation of business in France;
• a process of exportation for products manufactured in France;
• labels already obtained (company labels, quality labels or label of origin) to seize the “iconic aspect of the object offered in terms of French know-how”;
• the commitment of the company in a social and eco-friendly process;
• participation to the France 2030 plan (or the France Relance scheme);
• relations with schools and higher education institutions to promote employment of young individuals. 

A creative Tour de France

The original idea was to exhibit a product from each French department. The extensive exhibition catalogue listed these objects by region, offering a truly creative tour of France. In total, 124 products were on display, at least one from each of France’s mainland and overseas départements. And from the most utilitarian objects to the most cutting-edge products, France has shown off all its talents:

• from the Auvergne Rhône-Alpes region, there were tiles made from chestnut wood, balcony furniture, cargo bikes and bone substitutes in powder and paste!
• from Bourgogne Franche-Comté, glasses for dyslexics, homemade lemonade, collaborative robots;
• from Bretagne, sardines in oil, eco-spraying robots, a sea kayak and wooden toys;
• from the Centre-Val de Loire region, there were connected luggage tags, a new waste management system and a “carbon duo” tandem bicycle;
• from Corsica, an intelligent air-conditioning control and local beer (to be drunk in moderation!);
• from the Grand-Est region: an even more environmentally-friendly wood-burning stove, hydro-electric turbines, clocks and titanium nanomaterials;
• from the Hauts-de-France region: cast-iron casseroles, wine tasting glasses and physiological serum;
• from the Ile-de-France region, an autonomous pallet carrier, riding saddles, saxophones, a 3D printer microfactory, as well as stained glass windows and ecological encapsulation solutions;
• from Normandie, a shopping net (blue-white-red!), mattresses, ladders for fire engines and therapeutic waistcoats;
• from the Nouvelle-Aquitaine region: charentaises slippers, drones, hats, kitchen robots, a “digital twin” of the heart...
• from the Occitanie region, board games, video solutions for trains, natural fences, handling robots and hip prostheses!
• from the Pays de la Loire region, sandals, cushions and pillows, gloves made from innovative materials, greenhouses, and more.
• from the Provence-Alpes-Côte d’Azur region, propellers, door handles, a system for recycling plastic waste, a water treatment appliance;
• and from the French Overseas Territories, embroidery, dental prostheses, compressed earth bricks and sandalwood oil.

25 projects subsided by the France 2030 plan

Throughout the exhibition, visitors took part in trade demonstrations and attended conferences “highlighting the Made in France brand from several angles”, such as the ecological transition, gender equality, vocational training, purchasing power, innovation, craftsmanship, etc.

Visitors also previewed a whole series of models of innovative products subsided as part of the France 2030 plan,

The general public could appreciate 25 concrete projects supported by the plan, including low-carbon aircraft and a vertical take-off aircraft, new-generation batteries, a quantum computer, a micro-space launcher, a deep-sea robot and a wine-growing robot, not forgetting an articulated arm (exoskeleton)!

More information

- presentation (government website) 
- catalogue of the exhibition :
- the 25 projects